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Tokenizing The
World of Fitness

Creating a fitness ecosystem
for the fitness industry
powered by smart contracts

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Minutes
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1,000,000 PT
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The Playtness Value

Virtual innovation that creates real value for the entire fitness ecosystem
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    User generated data monetization

    The Playtness Alliance Platform enables the viewing of data analytics on trainees’ usage patterns and preferences. This information is shared anonymously within the Playtness ecosystem to allow for tailored offerings from gyms, professional trainers and retailers. Once a critical mass is reached, businesses will commit to paying a small "data fee" to each user they approach, in the form of PT tokens.
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    A business model that is truly rewarding

    Playtness’ unique business model is built to organically create and generate new platform users, resulting in the introduction of cryptocurrency to the mass market. With the integration of gamification, incentivization and personal fitness journeys within the Playtness Alliance Platform, we inherently optimize the fitness industry’s margins, and directly rewards its members.
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    Create additional sources of revenue

    Playtness serves as a decentralized marketplace, in which all members of the fitness ecosystem can transact. PT tokens, redeemable for real products and services through the platform, reward trainees for their dedication and facilitate the efficient purchase of gym memberships, personal training sessions, fitness equipment, accessories, nutritional supplements and more.

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PLAYTNESS ALLIANCE PLATFORM

Four modules make up the Playtness Alliance Platform - Stigo Game, Playtness Mobile App, Personal Trainer Management System (PTMS) and Gym Tournaments Management System (GTMS), which connect between the different participants. The Playtness Alliance Platform and its various modules enables a smooth, incentivized and social training experience, before, during and after training sessions.

stigo icon

Stigo, Playtness’ interactive avatar game, is designed to increase trainee motivation by keeping all eyes on the device’s screen, while adding a fun, engaging and addictive element to getting in shape.
Features & Benefits
  • Boosts trainee motivation to improve performance by providing instant rewards.
  • Eliminates workout boredom through addictive gaming fun.
  • Increases training guidance accuracy through personalization.
  • Reduces injury from equipment misuse
  • Allows trainees to regain the social fun of sharing their fitness journeys with others.
  • Provides accurate and personalized training guidance, based on each user’s profile.
Technology
QR code interface
Unity engine
Biofeedback /real time feedback
Cloud interface
Machine learning/smart trainers
Behavioral model to increase motivation
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The Playtness Mobile App is the ultimate mobile tool for all fitness-related activities. It aims to create a seamless experience with the entire fitness ecosystem, so users are engaged and motivated to lead a healthier lifestyle, engage in incentivized motivational assignments and achieve fitness goals, inside and outside of the gym.
Features & Benefits
  • Track and manage trainees’ workouts, set fitness goals and plan training schedules accordingly.
  • Enables real-time feedback during training sessions.
  • Facilitates real-time updating of trainees’ PT token balances, so they can complete gym-related transactions using PT tokens.
  • Uses Stigo avatars to compete in social fitness battles.
  • Enables access to professional trainer content and product recommendations.
  • Promotes interaction with the Playtness community.
  • Facilitates a secure, efficient and fully-transparent channel for the purchase of professional training, fitness products and related services.
Technology
iOS/Android compatible
In-app wallet
Personal Trainer Management System - A global marketplace, dashboard and content distribution system for personal trainers to develop their brand, increase their client base and shop for sports, fitness & nutritional supplies. Enables automated integration of personal trainer-customized workout regimes into the Stigo game.
Features & Benefits
  • A complete set of fitness management tools to oversee, update and make changes to trainees’ workout programs that are integrated automatically in the Stigo game..
  • Builds customized training programs for each trainee based on his/her initial characteristics.
  • Increases reach to include trainees outside trainers’ geographical areas.
  • Creates customer reports based on trainees’ analytics and preferences.
  • Helps create and develop trainers’ brands, through advertisements and testimonials.
  • Allows trainers to shop for sports products, nutritional supplements & accessories in-store or via the Playtness Mobile App.
Technology
Cloud-based website interface
Gym Tournaments Management System - The Playtness cloud-based website and mobile app enables gyms to create in-house fitness tournaments, augmenting the social training experience, while driving new sources of revenue to their businesses.
Features & Benefits
  • Increases member retention rate
  • Helps promote the gym’s brand by laser focusing advertising to gym members through the Playtness Mobile App & Stigo fitness game
  • Creates Stigo in-house tournaments for better social training and engagement.
  • Adds additional revenue streams with instant payment and minimal fees
  • Allows the gyms to be paid for their services and products in PT tokens
Technology
Cloud-based website interface

THE TEAM

Don’t let our pretty faces fool you: we play for business
Playtness’ team consists of 15 members, partners and an advisory board with proven capabilities and experience in multidisciplinary fields, including the fitness industry, cryptocurrency markets, digital payments, Blockchain, mobile tech, software engineering, digital gaming, VR, content development and marketing. Together, we aim to leverage our combined experience to produce a truly revolutionary platform that will take the fitness and gaming markets by storm.
Niv Amar
Co-Founder & CEO
Idan Glikman
Co-Founder & VP Biz Dev
Ido Orenshtein
Co-Founder & CTO
Amir Aaronson
COO
Naor Fischbein
CMO
Moshe Karasik
VP Strategy
Gai Amar
CFO
Mattan Hoffman
Director of Sport Science
Daniel Delano
Community Manager
Tomer Drey
Marketing Operations Coordinator
Daniel Yanai
Art Director
Talia Klein Perez
Head of Content
Shimon Freedman
Investor Relations Manager
Ariel Hoffman
Director of Strength and Conditioning
Moshe Medved
Legal
Shay Schwartz
Developer & 3D Designer
Emma
Emotional Support
Shully
Entertainment
Shmuel Shalev
Chairman
Yossi Laor
Co-Founder of Go-Active
Elad Shabi
Blockchain Expert
Prof. Doron Friedman
Machine Learning Expert
Reuven Perez
CTO of Technogym Israel
Dan Chamizer
Riddle Guru
Nir Miretzky
CEO of GameIS, Co-Founder of TheGamers
Sapir Shpigel
Founder and CEO of Merkspace
Yonatan Malka
Founder of Reaction Club

Team

Advisory Board

The Playtness Alliance Platform is the glue that connects all members of the fitness ecosystem together. Members are all mutually interested and invested in continuously working to ensure the fitness industry’s success – by introducing new users to the platform and creating new business opportunities and sources of revenue using PT tokens to purchase real products and services.


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Personal Trainers
Personal trainers can reach customers outside of their geographical era, build and manage customized training programs and generate fitness progress reports, all from a single dashboard.
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GYM
Can now offer cutting-edge technology at their fitness centers, improve customer experience and surpass the competition.
trainee
Trainee
Enjoy a comfortable, user-friendly platform that boost their motivation to follow exercise regimens, meet fitness goals and earn PT tokens as a direct result of their efforts.
tools
SDK
3rd party developers obtain access to a unique and robust framework for the development of features to be bought by Playtness’ end-users in exchange for PT tokens.
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Advertisers
Can enjoy greater reach and make a significant impact on target audience members, already interested and invested in the fitness industry.
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PRESALE DISCOUNT RATES

Our company’s journey to a tokenized the world of fitness
Jan 2015
● Playtness established as Doing Business As - IWAY
● Start of development of first-ever gamified training solution for VR
● Funded by friends and family
Feb 2016
● Launched IWAY MVP at events & GYMs for user testing
● First partnership with Yossi Laor, Founder of Go Active (acquired by Holmes Place.)
Apr 2017
● Start of development of the Playtness Alliance Platform
Q1 2018
● Playtness Alliance Platform POC (without Blockchain solution)
● Working on integration with powerlifting machine
● Exclusive private pre-sale launch
Q3 2018
● Initial integration of Playtness within fitness and personal technology
● Starting the integration with cardio machine & smart devices
● PT Token accepted as currency for Playtness exchanges
Q1 2019
● Playtness Platform, Stigo game and Playtness Mobile App hit the GYM in the US
● Blockchain integrated with smart contracts
● Launch of Playtness Alliance Platform - beta version
Q3 2019
● Generation of revenues from advertising
● Data-based monetization based on rev-share with stakeholders
Jun 2015
● IWAY (POC) – Working prototype for an interactive VR gaming fitness program
● First seed round from angel investment to reach MVP
Mar 2017
● IWAY reaches over 10K unique user data generated through GYMS, fitness centers and events around the world.
● Affirming our motivation gaming module WORKS!
Sept 2017
● Playtness Stigo POC investors’ demonstration leads to our second seed round from angel investment
Q2 2018
● Public pre-sale
● Playtness crowdsale event
Q4 2018
● Partnerships to be formed with fitness equipment manufacturers
● Our first product to revolutionize the fitness ecosystem is on its way
Q2 2019
● Launch of Personal Trainer Management System
● Launch of Gym Tournaments Management System
2019-2020
● 3rd party developer SDK
● Introducing the Playtness Alliance Platform and all Playtness Products globally.
● Location-based AR game for outdoor activities
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